Marketing Channel Planning—Growing Your Sales by Choosing the Best Ways to Reach Prospects and Customers

Marketing channel planning defines the most efficient and effective ways to reach qualified prospects for your products or services.

Today's channel options are extensive. Using the discovery and customer profiling information from previous steps, Big Idea will select a powerful mix of marketing channels that might include:

Search engine marketing
Direct response marketing
Social media marketing
Internet marketing
Telemarketing
Referral and affiliate programs
Email marketing
Public relations (PR)
Other proven-effective online and offline marketing channels

Using in-depth analysis, Big Idea creates an effective marketing channel plan for you by:

Understanding your ideal customer and how he or she researches and buys your product or service
Knowing your position in the marketplace
Researching the most effective marketing channels for reaching your target prospects and customers at the right time during their buying process
Studying your competitors' lead generation and their sales and marketing efforts
Selecting the optimal mix of marketing channels to meet your sales and profit goals

After review, Big Idea will establish the best combination of marketing channels to reach the highest concentrations of qualified prospects for your product or service.

In the next step of the process we produce and distribute your marketing and advertising materials while accurately testing and measuring the results.

	Yes! I'd like to attract more customers and increase sales NOW.

	Explain how Marketing Testing can increase my sales, profits, and ROI.

	Our sales are up 73% thanks to the guidance and services from Big Idea Profits and sales were down and I needed a solution. Big Idea helped turn things around. We had to step back and rethink our strategy. The sales and marketing tactics we'd been using were not producing the growth I wanted. Big Idea added measurement and accountability to our marketing and advertising so we can see what was working and where we were wasting money and effort. I worked closely with Chris and he helped us develop a multi-pronged approach to marketing. We used telemarketing, print advertising (sparingly and highly targeted), online marketing, and a very effective referral program. All of that helped turn things around. The net result is I now have control of our sales and marketing like never before and our sales are up 73% thanks to the guidance and services from Big Idea.
	—Russell Joustra President & CEO, Sirenet Networks