Customer Profiling—Increasing Sales by Understanding Your Best Customers

By profiling your ideal customers, we can find new buyers that behave and spend just like your best clients. Plus, you'll learn how to sell more to your existing customers. We'll find the common traits of your best customers to create an ideal customer profile that:

• Guides our choice of lists for direct mail and email marketing.
• Provides insights for keywords used for Internet marketing
• Helps us make media and marketing channel decisions for you
• Guides effective copywriting
• Aids in the creation of effective advertising and promotional materials

The steps to creating your ideal customer profile include:

• Analysis of your customer's buying history including sales revenue, what they buy, how often they buy, ROI, and other key metrics
• We perform customer list enhancements/overlays by adding demographic and psychographic information to your existing customer lists.
• If you sell to other businesses we add industry, SIC and NAISC, revenue, employee count, and other key data.
• If you sell to consumers we add wealth/affluence, lifestyle, media preferences, and more

This allows us to find more people or companies just like your best customers, as well as the best ways to get people to buy now and buy more often.

Using statistical modeling, we can reveal one or a number of ideal customer types for your business. Predictive models allow Big Idea to pinpoint the prospects most like your best customers and most likely to buy next.

Enhancing the discovery knowledge from the first stage, customer profiling helps you find new buyers and sell more to existing customers. It also guides marketing channel planning in the next business growth and marketing phase.

	Yes! I'd like to attract more customers and increase sales NOW.
	Show me how Marketing-Channel Planning can help me access the right prospects with the best ROI.