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	Our sales are up 73% thanks to the guidance and services from Big Idea Profits and sales were down and I needed a solution. Big Idea helped turn things around. We had to step back and rethink our strategy. The sales and marketing tactics we'd been using were not producing the growth I wanted. Big Idea added measurement and accountability to our marketing and advertising so we can see what was working and where we were wasting money and effort. I worked closely with Chris and he helped us develop a multi-pronged approach to marketing. We used telemarketing, print advertising (sparingly and highly targeted), online marketing, and a very effective referral program. All of that helped turn things around. The net result is I now have control of our sales and marketing like never before and our sales are up 73% thanks to the guidance and services from Big Idea.
	—Russell Joustra President & CEO, Sirenet Networks