Online and Print Publication Advertising to Reach More Qualified Prospects and Generate More Leads and Sales

Highly targeted publications are an effective way to reach and influence large groups of qualified prospects.

Based on the in-depth customer profiling we completed an earlier stage, Big Idea may recommend publication advertising as an effective and efficient way to reach your target buyers.

Targeted publications exist in print and online. Both can be highly effective at attracting new customers and increasing your sales. Publication choices include:

• Industry-specific trade publications for business leads
• Genre-specific publications for consumer leads and direct sales
• Lifestyle targeted publications
• Newsletters
• Blog advertising and inclusions
• Industry directories
• Online ezines, and print magazines
• Business and regional newspapers

The best practices Big Idea uses to make sure your online and print advertising campaigns are successful and profitable include:

• In-depth media analysis to make sure we're reaching high concentrations of exactly the right people for your product or service
• Creating offers that compel your prospects to take action
• Using hard-hitting, benefits-packed copyrighting and design to grab people's attention and motivates them to respond now
• Processes, measurements, and systems that ensure results tracking accuracy
• Using statistically valid testing methods to continually improve response rates and sales results
• Knowing what's working right now so you know you can scale up your marketing campaign profitably

Using a direct response model to create powerful and measurable advertising, Big Idea will track the effectiveness of each ad to report your increased sales, profits and ROI.