Strategic Information Publishing—
Demonstrate Your Expertise, Build Trust, and Be the First Choice When It's Time to Buy

Turning a prospect into a buyer often requires a sequential marketing process. You need to educate people about the benefits you offer and compel them to choose your product or service over your competition.

The most effective way to do this is by delivering information-rich documents, such as reports, white papers and articles, to your prospects and customers (usually via email or web site download).

Timely, relevant information can demonstrate your expertise and build trust with your prospects and customers. As well, it keeps you top-of-mind and you'll be the one people think of when they are ready to buy.

Big Idea's expert copywriters and publishing strategists will help you by:

• Defining and articulating your unique selling proposition (USP)
• Understanding your competition, and your buyers and prospects (as well as their buying patterns
• Creating the desired documents, reports, white papers, and articles along with a publishing schedule
• Repurposing relevant information that your in-house experts have already developed
• Using industry research results to develop new and valuable topics for distribution to your targeted prospects and customers
• Conducting client and customer interviews to elicit information used for case studies and testimonials
• Transforming raw information into professionally written and designed documents and articles

Your best prospects and customers are always looking for relevant information, which includes industry and market research as well as how-to guides that inform them and help them grow their businesses.

By providing this valuable information, you are:

• Establishing yourself as an expert above your competition
• Building trust and lowering buying resistance
• Providing truly valuable information that helps your prospects and customers grow their businesses and puts your company, product or service in the best possible position when it's time to buy
• Teaching people how to buy what you sell by defining their buying criteria through the information you provide (which positions you has the best choice when it comes time to buy)

Big Idea will help you create the compelling documents, report, and other materials that you need to convert more prospects to buyers and increase sales from existing customers.