Adding Marketing Channels to Increase Sales and Lower Risk

If you get most of your revenue through one or two marketing channels, you may be losing out by not reaching as many people as possible. Plus, you may be taking an unnecessary risk.

Consider this—if 90% of your new buyers come from print advertising. Or 85% of your sales leads are generated through your website. Or 95% of new business comes from word-of-mouth referrals, and so on. You run these risks:

1. If something happens to your main revenue channel it could hurt or kill your business. For example, your search engine rankings drop because Google changes in its ranking algorithm again, or your print advertising stops working, or you stop getting word-of-mouth referrals. By adding more marketing channels, you reduce the impact of problems with a single channel. And that can lower risk while increasing sales.
2. You're not reaching the rest of your market. One channel may reach some people some of the time, but using more channels will reach more people more of the time. That will lead to more selling opportunities and more sales.

Big Idea creates programs that give you access to new revenue sources by using more marketing channels.

For example, direct mail can be used to reach thousands of qualified prospects at the same time. That can feed leads to your sales team. Plus you can add public relations (PR), Internet marketing, referral systems, and other channels to geometrically increase the growth of your company.

	Yes! I'd like to attract more customers and increase sales NOW.
	Show me the Real Reason People buy and how to use this to improve my marketing & advertising.