Most businesses don't test to figure out the best price for their product or service or how to increase sales by offering it in the most compelling way.

They make a best guess and then stick with the same price/appeal for years. They can't tell you if it's the best price/appeal possible. Because they don't know.

The answer is to test, and test ruthlessly. People are often stunned when raising their prices doesn't hurt responses and the orders keep coming in strong. Others find that simple changes to their offer can increase sales by a huge margin. It's about perceived value and worth...

...and having the numbers to guide you, so you never guess.

For some, marketing & advertising has reached the status of science. The causes and effects are understood. The correct methods and processes are proven and established.

To grow your business, use sales-producing marketing based on science, not luck:

• Prove what works with continual testing by tracking exact results using advertising and promotions that are "keyed" with a unique tracking code
• Compare one ad to another, one method with another, headlines, pictures, offers, pricing, geo-targeting, day-parting, and so on.

The most common ways to track results include:

• Online signup forms or printed reply cards
• Coupons or gift certificate offers
• Inquiry phone calls tracked through a dedicated marketing phone number
• Requests for your free sample, book, special report or trial offer
• Online: tracking cookies and linking codes

All of these are "keyed" with a unique code to track the results of the specific ad, sales letter, direct mailing, blog or article post, and so on.

Response does not necessarily mean success. One ad, for example, might produce too many worthless replies, while another produces valuable qualified buyers. So, your final conclusions must be based on the cost per customer or cost per dollar of sale.

Big Idea's strategies and services use tested and proven advertising methods. Our extensive experience has allowed us to develop the processes, technologies and talent to deliver results-driven marketing & advertising that works to increases your sales, profits and ROI.

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